October 5, 2022
October 5, 2022
We put together three effective and proven ways to generate more qualified leads with Google Ads. If you can master these three tips you'll be on your way to a high-converting Google Ads campaign.
Before we share how to achieve a high Quality Score you must understand how Quality Score is calculated.
Now that you know and understand the three components that Google uses to determine your ad Quality Score you can optimize for each component.
Negative keywords let you exclude unrelated or underperforming search terms from your campaigns and let you focus on keywords that matter most to your customers. Furthermore, negative keywords allow for better targeting and effective ad budget utilization, which increases your return on investment (ROI).
It's important that you pick your negative keywords carefully, so they don't conflict with any of your existing keywords. Using too many negative keywords can lead to your ads reaching fewer users. You can learn more about negative keywords here to understand how to implement them into your campaigns.
Before you launch campaigns with keywords that you assume will perform well, you can also spy on your competitors with tools like SpyFu to see what keywords they're targeting.
Based on the keywords your competitors are having the most success with, you can also bid on the same keywords or choose a different set of keywords. You can also see what ad copies your competitors are having the most success with and implement some of their ideas into your ad copy as well.
Smart advertisers analyze their competition to get an idea of what's working and what's not to save time and money on testing.
Beginners often will forget that Google Ads is an auction and you're competing for a spot at the top of the page, so it's important to utilize the tools mentioned along with tools like Google Ads Keyword Planner to have a competitive advantage over others in your space. You must test as much as possible and be sure you're always working on improving your Quality Score to keep your cost per lead (CPL) low.
If you don't have the time to learn and run Google Ads you can always contact us.
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